LOGO + TAGLINE
A powerful logo. A quick-and-to-the-point tagline. A naming system that syncs all of the company’s offerings. With so many moving parts, keeping it simple can get complicated. But working closely with management, we refined the branding to capture Medforce’s essential strengths.
CORE SERVICE NAMING + BRANDING
Medforce offers five core productivity software solutions. We created a naming system that captured what each application does—allowing them to stand on their own but also fit together as a seamless software suite.
We completely redesigned the website to include intuitive support and training sections as well as CRM integration. Then we added a flexible landing page building tool for email campaigns and promotions, giving Medforce teams a site that works as hard as they do.
“Guideline was a true partner to our company. From naming our core services offerings to redesigning our identity, they pulled it all together and present a focused and clean vision of Medforce.”Nathan Apter
Vice President - Head of Medforce Operations
Medforce Technologies, Inc.
MARKETING MATERIALS + TEMPLATE DESIGN
Once we landed on the newly updated logo, tagline and branding, we developed the materials to show them off. Infographics, email templates and an explainer video re-introduced Medforce and educated customers about business process management.
FUN WITH THE NEW BRAND
When you’ve got a logo that truly expresses your brand, you can take it to unexpected places. We love what Medforce did with theirs.