LOGO + COLLATERAL DESIGN
IT Solutions is the technology backbone of many companies, across diverse industries. So we kept refining the logo to convey a sense of strength and stability, with a distinctly modern and timeless feel.
IT Solutions are more than contractors or consultants. When it comes to managed services, they are true strategic partners with their customers. This idea drove our naming exploration for their service offering, and we landed on a simple, powerful phrase: SHAREDVISION. We then named the vertical-specific plans offered under the SHAREDVISION service.
The original IT Solutions website had plenty of content, but lacked clear organization. So our redesign was an exercise in consolidation and streamlining, applied through UX best practices and elegant design thinking. The new site makes it easy to discover the company’s core offerings, as well as their growing library of industry-related news and articles.
“We have relied on the Guideline team for many years to help develop and distinguish our company brand. As our go-to design team, they've influenced our efforts to stand out from our competition and keep our visual identity fresh while providing direction on the look and content for new offerings.”Jim Higgins
IT Solutions Consulting, Inc.
VIDEO ANIMATION + DIRECTION
As they innovate, leading technology companies like IT Solutions face a corresponding challenge: how to distill and explain complex solutions in clear terms for their customers. We helped IT Solutions update their video on security, adding consistent brand imagery and animations to make the technical content come to life.