Guideline is a creative services firm founded in 2003. Clients come to us with their most vexing branding and design challenges. It’s our diversity of client experience and skills that gives us the edge in delivering unique solutions.

As branding and technology keep changing, the fundamentals stay the same: present a unique look and stay consistent throughout your marketing and messaging. That’s what cuts through the noise and reinforces your brand in the world.

Guideline redesigns the look and feel of brands. We re-strategize marketing direction. And we create full backend systems to address content management, e-commerce and complex functionality needs.

We base each solution on a simple structure and a streamlined process. This allows us to produce big ideas, without the excesses clients often find working with larger firms.


Experience + Continuity.

The Guideline Team

The Guideline team, led by founder and design director Kyle Emma, is made up of a talented and creative group of designers, copywriters and developers. Our core team members are based right outside Philadelphia, New York City, Baltimore, Boulder and San Francisco.

We assemble seamlessly to address our clients’ most ambitious challenges and day-to-day projects. Our diverse backgrounds, experiences and locations that allow us to stay inspired and continuously learning.

“Guideline was a true partner to our company. From naming our core services offerings to redesigning our identity, they pulled it all together and present a focused and clean vision of Medforce.”

Nathan Apter
Vice President - Head of Medforce Operations
Medforce Technologies, Inc.

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“The identity and creative support that Guideline has provided has been outstanding. They bring a clear strategy, a strong design perspective and dedicated energy that really comes through in the work.”

Gray Mabry
Chief Executive Officer
iVenture Solutions, Inc.

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