Guideline
Guideline
Guideline
Branding and Barbecue

The Alicart Restaurant Group

CORE SERVICES

Branding
Website Design
Web Development
Website Maintenance + Support
Marketing

INTRODUCTION

The Alicart Restaurant Group is best known for Carmine’s, an NYC landmark, and Virgil’s Real BBQ, a favorite among locals and tourists in Las Vegas, the Bahamas and Times Square. We helped Alicart’s internal marketing department with print, web and marketing solutions that built on the love customers have for these restaurant brands. The Virgil's redesign was one of these projects.

LOGO REDESIGN

Our Virgil’s rebranding challenge: take the original logo, rebuild it, and add a new structure and form that could be used on signage, collateral and packaging. Keep the down-home feel and apply it to popular products like dry rub and hot sauce.

PRODUCT DESIGN

Once we refined the Virgil’s core identity, we designed the labels for all of their signature sauces and rubs. We also helped create labels for in-house wines and products for Carmine’s.

COLLATERAL + PROMOTIONAL DESIGN

Virgil’s required many collateral and promotions materials. We worked closely with the client to create templates for menus, signage, in-house promotional posters and even a beer tap

“The restaurant business is fast paced and constantly evolving. For years, we’ve leaned on the Guideline team for their technical and design services. They always deliver.”

Jeffrey Bank
Chief Executive Officer
The Alicart Restaurant Group, Inc.

WEBSITES

The Virgil’s website evokes the smoke and neighborly warmth of Southern barbeque done right. We created intuitive navigation and smooth reservation flow—from couples to large catered parties.

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